11 tips for journalists: How to avoid blunders when reporting on science
Have a critical approach to the world’s best subject: Science.
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This article is part of the guide 11 tips for journalists: How to avoid blunders when reporting on science. The guide is accessible in three formats: 

Online articles regarding each of the 11 tips.

The full guide of 11 tips as a PDF-file.

The 11 tips as a checklist, a one-pager.

Medicine that saves the lives of millions of human beings. New worlds found far from Earth. Groundbreaking discoveries that shed new insights on bygone times.

Science reveals a wealth of fabulous stories and science is by far the most credible source of knowledge available. But uncritical review or poor dissemination and communication of science creates problems that can, in the worst-case scenario, cost lives.

Distorted stories can lead people to opt out of vaccine programmes or vital medicine, slow down climate action or create unnecessary fear in society.

At the leading Danish popular science site Videnskab.dk, we have covered research and science since 2008. In that time, we have made our share of embarrassing mistakes as journalists — and we have learned from them.

Now we are ready to share our lessons with you. In this guide, we have compiled 11 of our best tips on how to avoid committing the errors that we — and other media outlets — have made.

The guide is written for journalists, and its purpose is certainly not to create fear of disseminating news about research and science. On the contrary.

We believe that scientists have an extremely important voice in the media. We trust that better and more critical coverage of science will benefit readers, listeners and viewers and enhance scientists’ and the media’s credibility.

Happy reading.

Vibeke Hjortlund
Editor-in-chief, Videnskab.dk

 

Read all the tips by clicking the blinking icons at the left in the graphic below.

 

About the Science Journalism Guide

This guide is for journalists and journalism students who are working on science and research news.

It provides 11 specific tips on how to avoid common pitfalls when covering science material.

The guide is written by journalists at the leading Danish popular science site Videnskab.dk.

It summarizes our many years of experience and the best solutions for communicating research and science critically and nuanced and with credibility.

Help us learn

The guide is based on our own experiences as journalists at Videnskab.dk, and we have received feedback and input from several talented scientists, communicators and journalism students.

It is important to emphasize that the guide sets out only general guidelines and rules of thumb.

No two stories are alike, and you will probably come across science stories where the guide is lacking or where it doesn’t make sense to follow all the tips. In other words, the 11 tips in the booklet are not set in stone.

If you have ideas or suggestions for how our guide — or our journalism at Videnskab.dk — can be improved, we would always like to hear from you. If you have questions, or if you are interested in a presentation on science journalism from Videnskab.dk, you are also welcome to contact us. You can write to us at redaktion@videnskab.dk.

The guide has been compiled by

Lise Brix, Ditte Svane-Knudsen, Anne Ringgaard, Thomas Hoffmann, Frederik Guy Hoff Sonne og Marie Barse.

Editing and layout: Jonas Salomonsen og Jon Mathorne.

Illustrations: Thøger Junker.

Translation: Stephanie Lammers-Clark. Proofread by Randy B. Hecht.

©Copyright and publisher: Videnskab.dk.

Thanks for help, input and feedback

Videnskab.dk has recieved economic support for our work with developing and sharing knowledge about science journalism from Den Fynske Bladfond, a foundation that supports free press in Denmark.

The following has provided valuable input and feedback:

Claus Emmeche (Associate Professor), Eske Willerslev (Professor), Felix Riede (Professor, AU), Gunver Lystbæk Vestergård (PhD in science journalism), Jesper Lesager Christensen (Journalism Student), Karin Frei (Professor), Kresten Roland Johansen (Lecturer, science journalism), Kristian Hvidtfelt Nielsen (Associate Professor,), Lasse Laustsen (Associate Professor), Mads Faurschou Knudsen (Associate Professor), Maja Horst (Professor), Mikkel Gerken (Professor), Oluf Danielsen (External Lecturer), Peter Hyldgård (Chairman, Danish Science Journalists), Simon Taarnskov Aabech (Journalism Student), Søren Kjørup (Philosopher, Emeritus), Andreas Søndergaard Petersen (Journalist, TjekDet) as well as journalism students at Roskilde University and Danish School of Media and Journalism.

Podcasten Brainstorm

Lyt til Videnskab.dk's podcast om hjernen, Brainstorm, herunder. Du kan også finde flere podcasts fra Videnskab.dk i din podcast-app under navnet 'Videnskab.dk Podcast'.

Videnskabsbilleder

Se de flotteste forskningsfotos på vores Instagram-profil, og læs om det betagende billede af nordlys taget over Limfjorden her.

Ny video fra Tjek

Tjek er en YouTube-kanal om videnskab henvendt til unge.

Indholdet på kanalen bliver produceret af Videnskab.dk's videojournalister med samme journalistiske arbejdsgange, som bliver anvendt på Videnskab.dk.

Hej! Vi vil gerne fortælle dig lidt om os selv

Nu hvor du er nået helt herned på vores hjemmeside, er det vist på tide, at vi introducerer os.

Vi hedder Videnskab.dk, kom til verden i 2008 og er siden vokset til at blive Danmarks største videnskabsmedie med omkring en million brugere om måneden.

Vores uafhængige redaktion leverer dagligt gratis forskningsnyheder og andet prisvindende indhold, der med solidt afsæt i videnskabens verden forsøger at give dig aha-oplevelser og væbne dig mod misinformation.

Vores journalister fortæller historier om både kultur, astronomi, sundhed, klima, filosofi og al anden god videnskab indimellem - i form af artikler, podcasts, YouTube-videoer og indhold på sociale medier.

Vi stiller meget høje krav til, hvordan vi finder og laver vores historier. Vi har lavet et manifest med gode råd til at finde troværdig information, og vi modtog i 2021 en fornem pris for vores guide til god, kritisk videnskabsjournalistik.

Vores redaktion gør en dyd ud af at få uafhængige forskere til at bedømme betydningen af nye studier, og alle interviewede forskere citat- og faktatjekker vores artikler før publicering.

Hvis du går rundt og undrer dig over stort eller småt, vil vi elske at høre fra dig og forsøge at give dig svar med forskernes hjælp. Send bare dit spørgsmål til vores brevkasse Spørg Videnskaben.

Vi håber, at du vil følge med i forskningens forunderlige opdagelser her på Videnskab.dk.

Få et af vores gratis nyhedsbreve sendt til din indbakke. Du kan også følge os på sociale medier: Facebook, Twitter, Instagram, YouTube eller LinkedIn.

Med venlig hilsen

Videnskab.dk