Popular Science Communication
How to make yourself heard and understood
One-day course in English with a maximum of 14 participants
Unless addressing close colleagues who are already familiar with the field, tailoring the communication of expert knowledge to a specific audience can be difficult.
On this course, you will learn how to present your research in a way that will get you read and heard.
The course mixes theory and practice with examples of good popular science communication.
We will be using the effective techniques that we employ on Videnskab.dk and ScienceNordic.com as a starting point and will also work with oral communication skills.
You will get to work hands-on with your own research and write a short text during the course of the day.
The course is held at the offices of Videnskab.dk.
On the course you will learn:
• To find an angle to your topic that will capture the interest of your target group.
• To identify the ’core stories’ about your expert knowledge that will engage a wide audience
• To work with language to capture and hold the interest of your reader
• Helpful tips and tricks for written and oral communication
The course is intended for experts and scientific staff in all fields wishing to communicate their knowledge to a wide audience.
No prior experience with popular science communication is necessary. All you need is the motivation to start communicating your research or the wish to improve your skills.
Carl Jacobsens Vej 16, Entr. 16
Max. 14 participants.
The course will be taught in English by Irene Berg Petersen, head of courses or Peter Hyldgård, head of projects at Videnskab.dk, and other communication experts at Videnskab.dk.
The course instructors have extensive experience with research communication and have previously held a variety of similar courses.
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